HomeGamingFacebook rebrands as Meta amid a new “metaverse first” outlook

Facebook rebrands as Meta amid a new “metaverse first” outlook

Facebook? Who is Facebook? My name is Meta!
Enlarge / Facebook? Who is Facebook? My name is Meta!

As part of an Oculus Connect keynote presentation today, CEO Mark Zuckerberg rolled out the name “Meta” as a new corporate identity reflecting the company’s “new north star, to help bring the metaverse to life.”

The new name, which Zuckerberg noted comes from the Greek word for “beyond,” is “a new company brand to encompass everything that we do.” That means the company will be “looking at and reporting on our business as two different segments, one for family of apps and one for work on future platforms,” he added.

The name Facebook, Zuckerberg said, “just doesn’t encompass everything we do” anymore. While social media apps will “always” be a focus for Meta, it’s been limiting to have a “brand that is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone in the future” he said.

Naming for individual apps and brands within Facebook won’t be changing (though there have been signs in the past that the company has been phasing out the Oculus name).

The shift to “metaverse first” represents “a fundamental change to our company,” he continued, saying that “over time I hope we are seen as a metaverse company.” That also means that “over time, you’re not going to need to use Facebook to use our other services,” a vague reference to the controversial policy of requiring a Facebook login to use Quest headsets.

This is a breaking story that will be updated with more information.

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